Why Blogs?
Believe it or not, blogs are integral for the success of your business. It is a great way to spread awareness of your company to the masses. No matter how large your business is, it can greatly benefit in your marketing endeavors.
If you have no clue about the matter, here are some reasons why you should really consider using a blog:
Blogs Attract Attention
Although there are tons of websites online, such platforms drive traffic and visitors to your business. It is no magic. To put it in a simple way, the words that you use in your blog increase your visibility on any search engine. For instance, if you want to start a car rental company, you can use phrases such as ‘rent a car’ in your blog. Its frequent use can improve your chances of getting discovered. So if a person types on google.com ‘rent a car’ and is close to your location (but not necessarily), your blog may pop up on the search engine.
They Turn Traffic To Leads
From there, one click can lead to another, allowing the person to land on your website. Congratulations, you have a potential customer! All though, some people will visit your website via the blog, many won’t. This is because there is nothing present that persuaded them to move on to your website. Sometimes they won’t realize that there is even a website. That’s why blogs can be equipped with call-to-action links that will generate leads. Once they have been lured in using the blogs, they will have the opportunity to skim through the products and deals you offer. Do note however, that not all people convert into leads. You should set a visitor-to-lead conversion rate benchmark for yourself, and strive to improve that each month. No one has ever achieved the 100%.
Blogs Establish Authority
If you are periodically and consistently posting new content for the blog, you will eventually develop authority in the eyes of your customers. This means that your business can be the center of knowledge for people. Imagine how much this can benefit you! For instance, your customer service team can relay a blog article to answer one of your client’s concerns. Even your sales force can put it into good use by providing in-depth explanations for your products and services. In other words, the sales person that you send, himself becomes the source of authority.
They Provide Long Term Results
Let’s consider that every time you add a blog article, you will get a number of views. They will translate into leads. Two days later you will post another article. Likewise, you will get more views that will convert to leads. If you reiterate the process periodically and systematically you will not only reach new audiences but will also succeed in retaining past views and leads. Moreover, the posting of articles, will boost your ratings and visibility on search engines. As a result, your earlier posts will bring your blog more attention, every time you post a new article.
You can have a clearer picture from the graph below:
They Have Pictures!
Alright, you might find this subtitle strange or silly. But in reality, pictures are very important in a blog! MDG Advertising undertook a study once, and discovered that almost 94% of visitors are attracted by pictures. The fact that blogs can be creatively and more freely edited to fit pictures, they can be more attractive to internet surfers. However, that’s not all! Images have a hidden feature called ‘alt text’ that can be customized with valuable keywords. This will boost your blog’s ranking on search engines.
Blogs Provide Better Customer Relationships
People who visit your website after first going to your blog, will find it easier to relate to your business or product. This means they will feel more at ease and connected with what you are offering. This is due to the fact that blogs can use a friendly and more casual approach when communicating its ideas. For instance, they are usually equipped with a comment section that allows hosts and the website visitors to communicate with one another. In addition, this allows other viewers to see the interaction among both parties.
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