If you think Email marketing is an obsolete or useless method to spread awareness of your business, you are surely wrong. Many assume that Lebanese people can be only reached through social media. However, we seem to forget that all individuals that have a Facebook, Instagram, or Twitter had already opened an email account. I personally check my email three times a day for all the latest news updates and hot offers. Basically, I use it to keep an eye out for everything that is happening around me and all over the world.
So to get to the meat of the topic, Email marketing is still a viable option worth considering. Here is why:
An Excellent Converter
In terms of converting the right number of people into members, customers or supporters, email marketing excels in doing so. It even outperforms social media in this regard. Do understand social media is another great way to capture leads. However, it is not as effective as email marketing. A study conducted in 2013 discovered that the conversion of leads into customers via email marketing, has sharply increased since 2009. Back then, Email marketing already accounted for nearly 7% of all customer acquisitions that occurred online. In other words, you can say email marketing is still a viable option and a growing trend worthy of much consideration.
No one likes to spend too much of their hard-earned money. Am I correct? What’s so great about the email marketing approach, is that it can save you quite a lot of money while allowing you to reach a large number of potential customers. It is perfect for small business owners that can’t or don’t want to spend piles of money on advertisements or traditional marketing tactics which employ the use of costly printing and postage. As a result, email marketing has an excellent Return On Investment because of the low cost it brings and the outstanding results it generates from targeted prospects.
Advertisements, such as those you see on television, do not appeal to people at a personal level, since they are non-customizable. With emails, you can tailor them to meet the preferences of your audience. Nowadays, there are online platforms that can allow you to do so. This permits you to simulate a one-to-one targeted conversation with your leads. According to a marketing company called Adestra, emails that possess subject lines and that include the recipient’s name, increase the chance of getting read by 22%. I guess people, like in real life, respond quite well to warm and friendly gestures, although depicted through email.
Can Be Measured
With email marketing there is no guessing. You can accurately measure how well your campaign is doing, using any marketing software. This means that you can track who opened your email, which link was clicked, and the number of people who unsubscribed. This will allow you to improve your campaign by making certain adjustments.
For instance, there is something called A/B testing. It is the process by which you can send two different types of emails to your leads. Afterwards, you will measure which one produced better results.
Just like the content you share on your Facebook account, emails can be easily shared with your friends. Imagine this: You send an email to a client and that person liked what you had to offer. With a simple push of the ‘forward’ button, he can relay it to his other friends. This will increase brand awareness of your products and services. With strategic planning, smart design and targeted content, your emails will reach a notable number of people in no time. E-mail, being more business-focused or professional than social media, can achieve a high conversion rate of your prospective clients.
I hope this article was informative.
If you have any questions or suggestions, please leave a comment in the section below and I will promptly reply.